App Ad Revenue Calculator
Monetization planner
App Ad Revenue Calculator
Estimate ad revenue, back into your eCPM, or find the impressions you need to hit a target — with a live read on where your eCPM sits against typical ad-format benchmarks.
① Choose calculation type
② Enter your values
₹
Revenue per 1,000 ad impressions from your network.
How it works
1
Select your planning goal
Calculate ad revenue from impressions, estimate your average eCPM, or reverse-solve the impressions needed to hit a revenue target.
2
Enter your monetization metrics
Provide daily active users, ads shown per session, ad network eCPM, or a revenue goal — whichever your mode calls for.
3
Read the forecast
Get daily, monthly, and yearly projections instantly, plus a benchmark read on where your eCPM lands.
Frequently asked questions
The income mobile developers earn by showing ads — banners, interstitials, rewarded video, native — through networks like AdMob, Unity Ads, and AppLovin.
eCPM (effective cost per mille) is revenue earned per 1,000 impressions: eCPM = (Revenue ÷ Impressions) × 1,000. It’s the standard metric for comparing ad network performance.
Rewarded video and interstitials typically command the highest eCPMs — often $10–$40+ in top-tier markets. Banners earn far less per impression but make it up in volume.
Tier 1 markets (US, UK, Canada, Australia) command higher eCPMs from stronger advertiser demand. Tier 3 markets earn less per impression but often deliver higher install volume.
Monthly impressions = DAU × ads viewed per user per day × 30. Retention and ad placement frequency are what move this number most.