Social Media Budget Calculator
Social Media Budget Calculator
Split a total budget across Meta, YouTube, TikTok, and LinkedIn, work out the spend a leads target needs, or back into the budget a revenue goal requires.
① Choose calculation type
② Enter your values
How it works
Select your planning goal
Allocate a total budget across major platforms, plan the spend a leads target needs, or set budget from a revenue goal.
Enter your campaign metrics
Provide a total budget, target CPL, or a revenue goal and target ROAS — whichever your mode calls for.
Review the split
See the exact channel allocation, or the budget a leads/revenue target requires, instantly.
Frequently asked questions
Planning paid ad allocation
Splitting spend across channels without a model tends to under-fund the platforms that would have worked and over-fund the ones that won’t. Starting from a benchmark split — then adjusting to your own funnel data — beats guessing.
Allocating across platforms
Allocation should match your business type. B2C e-commerce typically performs best on Meta and TikTok; B2B lead generation usually scales better on LinkedIn and YouTube. The diversified split here is a sensible default to preview before adjusting toward your own funnel data.
Reverse-planning from a goal
Instead of picking a budget first, start from the outcome. Needing 100 leads a month at a ₹500 CPL means a ₹50,000 spend; targeting ₹1,000,000 in revenue at 5x ROAS means a ₹200,000 spend. Working backward from the goal keeps the number tied to something real.