Youtube Sponsorship Calculator
YouTube Sponsorship Calculator
Price a sponsor integration, work out the CPM behind a past campaign, or project monthly sponsorship earnings — with a live read on where your CPM sits against typical niche benchmarks.
① Choose calculation type
② Enter your values
How it works
Select your valuation goal
Price a sponsor integration from your views, evaluate a completed campaign’s CPM, or project monthly sponsorship earnings.
Enter your creator metrics
Provide average video views, target CPM, a campaign fee, or your sponsorship rate and monthly cadence — whichever your mode calls for.
Read the pricing
Get integration and dedicated-video rates, CPM, or monthly and yearly earnings instantly, plus a benchmark read on where your CPM lands.
Frequently asked questions
Forecasting video sponsor rates
Negotiating brand deals without a pricing benchmark tends to leave money on the table — or price a creator out of the deal entirely. Running the numbers through a structured calculator keeps both sides anchored to the same math.
Dedicated vs. integrated placements
A standard 60–90 second integrated shoutout is usually priced off a channel’s baseline CPM. A fully dedicated video is valued significantly higher — often 2–3x the integrated rate — to account for the extra production effort.
The core formula
Sponsorship rate = (Average views × Target CPM) ÷ 1,000. A channel averaging 50,000 views at a ₹1,000 niche CPM lands at roughly ₹50,000 per integration — a useful starting point for outreach, not a hard ceiling.