Price a sponsor integration, work out the CPM behind a past campaign, or project monthly sponsorship earnings — with a live read on where your CPM sits against typical niche benchmarks.
① Choose calculation type
② Enter your values
Typical views a video reaches within 30 days.
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Typical range is ₹500–₹2,500 depending on niche.
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③ Your results
Estimated integration rate
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CPM vs. typical niche ranges ₹0
Standard <$10Mid-tier $10–25Finance/Tech $25–50+
How it works
1
Select your valuation goal
Price a sponsor integration from your views, evaluate a completed campaign’s CPM, or project monthly sponsorship earnings.
2
Enter your creator metrics
Provide average video views, target CPM, a campaign fee, or your sponsorship rate and monthly cadence — whichever your mode calls for.
3
Read the pricing
Get integration and dedicated-video rates, CPM, or monthly and yearly earnings instantly, plus a benchmark read on where your CPM lands.
Frequently asked questions
A planning tool that helps creators and brand managers value video integrations, modeling standard payouts from views and CPM rates instead of guessing at a number.
Sponsors generally price on CPM, ranging roughly $10–$50 (about ₹500–₹3,000) depending on niche, audience country, and engagement. Finance, tech, and business channels tend to command the highest CPMs.
CPM pricing pays per 1,000 views a video earns within a set window. Flat-rate pricing is a fixed fee agreed upfront based on past performance, which protects the creator if a video underperforms.
A fully dedicated video commands the highest pricing. A 60–90 second integrated ad-read typically runs 30–50% of the dedicated rate, and a simple intro/outro placement earns the least.
CPM = (Sponsorship fee ÷ Video views) × 1,000. A ₹50,000 fee on a video reaching 100,000 views works out to a ₹500 CPM.
Forecasting video sponsor rates
Negotiating brand deals without a pricing benchmark tends to leave money on the table — or price a creator out of the deal entirely. Running the numbers through a structured calculator keeps both sides anchored to the same math.
Dedicated vs. integrated placements
A standard 60–90 second integrated shoutout is usually priced off a channel’s baseline CPM. A fully dedicated video is valued significantly higher — often 2–3x the integrated rate — to account for the extra production effort.
The core formula
Sponsorship rate = (Average views × Target CPM) ÷ 1,000. A channel averaging 50,000 views at a ₹1,000 niche CPM lands at roughly ₹50,000 per integration — a useful starting point for outreach, not a hard ceiling.
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