Cost Per Completed View Calculator
Video ad planning
Cost Per Completed View Calculator
Work out your CPCV, project the completed views a budget will buy, or back into the spend a completion target needs — with a live read on where your video completion rate lands against typical ad-length benchmarks.
① Choose calculation type
② Enter your values
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Add total views to also see your video completion rate (VCR) below.
How it works
1
Select your CPCV goal
Calculate your cost per completed view, estimate total completions a budget will buy, or reverse-solve the spend a completion target needs.
2
Enter your campaign metrics
Provide total spend, completed views, target CPCV, or an expected video completion rate — whichever your mode calls for.
3
Read the projection
Get CPCV, required views, and budget figures instantly, plus a benchmark read on where your completion rate lands.
Frequently asked questions
Unlike standard CPV, which can charge after a viewer watches only part of an ad, CPCV measures your spend efficiency for viewers who watch the entire video. Formula: CPCV = Total Spend ÷ Total Completed Views.
VCR is the share of views that watched the ad all the way through: VCR = (Completed Views ÷ Total Views) × 100. A higher VCR means your creative holds attention to the end.
Standard CPV counts a view once it crosses a short threshold — 30 seconds on YouTube, 3 seconds on Facebook. CPCV only counts and budgets for viewers who finish the whole video, a stronger signal of message retention.
It depends on ad length. 15-second non-skippable ads often see 70–90% VCR, 30-second skippable ads land around 30–50%, and long-form ads typically run 15–25%.
Completed views = Total views × VCR%. If you’re working from impressions instead, multiply impressions by your overall completion rate.